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About
our company
LifeAfterLife Brand Statement
LifeAfterLife is more than a name—it’s a story of resilience, redemption, perseverance, Faith, determination and the pursuit of purpose. Inspired by the wrongful conviction of (Donta Regusters) who was sentenced to life in prison for a murder he didn’t commit, our brand embodies the grit, struggle, and triumph of those who refuse to be defined by false narratives. With a clean aesthetic rooted in old-time signage, distressed edge and prison-era motifs, LifeAfterLife serves as a bold reminder that every setback is a setup for a new beginning. Our designs carry the weight of history while speaking to the future, blending nostalgia with a raw, unapologetic edge.
This is more than apparel. It’s a movement. A second chance. A legacy reborn. A Lifestyle. LIFEAFTERLIFE!!
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